| Holiday Ale Festival gathers three-dozen rare beers for the
 West Coast's most prestigious winter beer sampling opportunity
 PORTLAND, 
                Ore. - Sept. 7, 2007 - The Holiday Ale Festival 
                is a joyous tradition among beer lovers who treasure the big beers 
                of winter. Held outdoors in the chilly month of Dec., the festival 
                pours more than three-dozen robust winter craft brews, the majority 
                of which have either been created specifically for the event, 
                or are vintage or reserve beers not available in the general market. 
                It is effectively the most prestigious winter beer sampling opportunity 
                on the West Coast. 
 The 12th annual Holiday Ale Festival will begin 
                on Thursday, Nov. 29, and continue through Sunday, 
                Dec. 2 at Pioneer Courthouse Square, located at 701 SW Sixth Ave 
                at the intersection of SW Broadway and Yamhill streets, immediately 
                on the MAX Light Rail line. Hours for the event are 11 a.m. to 
                10 p.m. Thursday through Saturday, and 11 a.m. to 6 p.m. Sunday. 
                Admission into the venue is free. A purchase of a 2007 souvenir 
                mug is required for tasting beer, and costs $5. Patrons purchase 
                script in $1 increments. It takes $4 in script for a full mug 
                of beer, or $1 for a taste. The event is for ages 21 and over.
 
 Despite winter-like temperatures and often-inclement weather, 
                attendees stay warm and dry under a large clear tent that covers 
                the venue while allowing for views of the city lights. Gas heaters 
                create a cozy ambience under the boughs of one of the region's 
                largest decorated Christmas trees. In addition to beer tasting, 
                the festival also features on-site food, beer merchandise, complimentary 
                sodas for designated drivers, mead sampling, and seasonal background 
                music.
 
 The Holiday Ale Festival annually draws more than 15,0000 people 
                to the event. To alleviate long lines and facilitate better access 
                to the beer, festival organizers have increased this year's event 
                space by 20 percent.
 
 Also returning to the event is the fourth annual Brewers Brunch, 
                taking place on Dec. 2 from 10 a.m. to Noon on the upper level 
                of Pioneer Courthouse Square. The auxiliary event features breakfast 
                and an assortment of local and imported winter beers not available 
                at the festival itself. Tickets cost $30 and are available at 
                www.holidayale.com.
 
 The roots of brewing special winter and holiday beers trace back 
                to the mythologies of Greece and Rome. The pagan celebrations 
                of the winter solstice marked the return of light to the world, 
                and triumphant ale was brewed to mark the occasion. Today, these 
                "winter warmers" ward off the chill of winter and warm 
                both the palate and soul. Complex in aroma and flavor, these heavier 
                beers are big in body and high in alcohol. Thanks to an extra 
                dose of malt, most of these beers are rich and bold, with chocolate, 
                caramel or coffee flavors; others benefit from the addition of 
                herbs, spices, and fruit. In keeping with the flavors of the season, 
                there are often hints of nutmeg, cinnamon, and cloves in the brews.
 
 For more information, visit www.holidayale.com 
                or call 503-252-9899.
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